Four PWT engineers talking together in the garage doorway, one holding a tablet, the pit lane behind them.

About

You will be trained by people who have done the job.

The people on this page have sold, led teams, and run the operations behind them. They have carried a quota, sat in the meeting that went badly, and had the conversation nobody wanted to have. When they teach it, they are not describing it.

What they share is not a curriculum. It is a way of working: we connect, we collaborate, and we build around your team instead of walking them through a workbook or mechanically moving through round after round of PowerPoint slides.

The team

Every person behind this work has a vested interest in your success.

Their name, reputation and practice sit alongside ours, so the standard is shared: the work has to succeed for the client, not simply be delivered.

Many of us have worked side by side for more than two decades, not only delivering training, but also navigating small, medium, and large selling opportunities together. We have celebrated signed agreements and shared the sting of opportunities lost and the lessons that needed to be learned. Both experiences have shaped who we are, the spirit of our working relationship, and how we serve our clients.

Several of the professionals featured here also operate successful practices of their own. We say so openly, name those businesses, and provide links to them. If someone visiting this page decides that one of those organizations is a better fit, we consider that a good outcome. We believe you can always bake a bigger pie.

Michael Crain

Michael Crain

CEO & Commercial Transformation Lead

Michael Crain is the CEO of Predictive Wins Training, where he works alongside organizations and teams around the world to strengthen how they sell, lead, communicate, and earn the market share they deserve.

With twenty-seven years of experience across industries, cultures, and countries, Michael has developed an affinity for connecting dots, recognizing patterns others may not immediately see, and helping teams find clearer paths to meaningful results.

At the heart of his work is a simple belief: differentiation is one of our greatest force multipliers. Michael's approach combines experience with an unrelenting curiosity and a genuine desire to learn alongside the people he serves.

For Michael, success isn't simply delivering great training or advice. It's helping people see something differently, do something differently, and create results that last.

LinkedIn
Hilary Hoff

Hilary Hoff, PMP, PMI-ACP

Director of Client Experience & Program Management

Ease of understanding, communication, and organization: that is what Hilary provides for clients. Her specialty is enablement delivery, getting training programs produced and running across regions, audiences, and formats, and keeping the complexity on our side of the table rather than the client's.

The through line is the operating layer underneath a program: the plan and the sequencing, the schedules and logistics, the materials and versions, and the reporting leadership uses to see what is actually happening. She works predictive, agile, or hybrid depending on what the program needs.

Inside a delivery team she is the connective tissue, the reason a group of specialists shows up as one coordinated effort rather than four separate calendars. That is usually what decides whether a program lands or stalls.

LinkedIn
Ted Baird

Ted Baird

Executive Leadership, Communication & Global Delivery

Founder & Principal, Evolve Leadership and Performance

For more than 30 years, Ted has helped organizations strengthen leadership, improve commercial performance, and guide leaders through complex change. His work spans executive coaching, leadership development, communication strategy, and helping leadership teams align around what matters most.

He has a way of turning strategy into actionable plans for organizational change: getting executive teams aligned, equipping managers to communicate and coach with confidence, and building the leadership habits that help change hold. Whether he is facilitating an executive session, coaching a senior leader, or leading a room of hundreds, the focus is the same.

He brings an action orientation to the work, on the conviction that learning has to be implemented before it creates lasting results. Gallup Certified Strengths Coach and Certified Professional Life Coach.

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Chris Resch

Chris Resch

AI Partner · Practical AI Strategy & Enablement

Strong Tide AI

Chris is our AI partner, and it is not a title he backed into. He has spent 25+ years building and selling enterprise technology: the first large-scale cloud migration AWS ever ran, AI and data practices at 2nd Watch and 66degrees, then first U.S. employee and CRO at Indicium.

He founded Strong Tide AI to do this work full time, helping companies use AI inside the workflows their teams already run instead of bolting it on as a side project. He is hands-on, building the agents himself, and unusually good at explaining it without the jargon that usually comes with people at his level.

He hired us to train his sales team before he joined ours.

LinkedIn
Larry Thompson

Larry Thompson

Leadership & Team Development

Thompsons Consulting Group

Develops leaders and teams toward results they had privately written off.

He and his team work on the change itself rather than on the description of it, which is the difference between a workshop people enjoyed and a workshop that altered something. He works across facilitation and one-to-one coaching and is genuinely comfortable in both, which is less common than the industry lets on.

LinkedIn
Dr. Oscar E. Arias

Dr. Oscar E. Arias

Management Consultant, Executive Coach & Learning Facilitator

Adjunct Professor & Researcher, Barry University

Dr. Oscar E. Arias is a serial entrepreneur and investor, and works as a management consultant, executive coach and learning facilitator for S&P 500 companies, universities, municipalities, government agencies and other growth-oriented organizations. Oscar is a learning and leadership development enthusiast who has worked with over 65 corporate universities in various roles.

Oscar also serves as an Adjunct Professor and Researcher at Barry University, where he teaches masters and doctoral students. He earned a Doctorate from the University of Pennsylvania, concentrating his dissertation thesis on exploring the intersectionality between learning agility and emotional intelligence competencies.

His current research interests are in the area of Human Resources Development, including detecting and developing leadership talent, as well as developing learning agile and emotionally intelligent teams and organizations.

LinkedIn
Jeff Bishop

Jeff Bishop

Sales Consulting, Coaching & Training

Started at IBM, then ran a $12M professional services business and managed other high-tech firms before moving into training.

He has since delivered sales consulting, coaching and training to AWS, Cisco, Dell, GE Digital, Hitachi, Honeywell, Lenovo, SAP, Sony, Stripe and VMware. That is a technology client list rather than a general one, and it shows in the room: he knows exactly what a technical buyer sounds like when they are not convinced.

LinkedIn
Rennie Cook

Rennie Cook

Strategy, Sales & Team Synergy

Triumph

Strategy, sales and team synergy for entrepreneurs and business leaders. What separates him is that he stays.

He and his Triumph team work alongside a sales team through execution rather than handing over a plan and leaving, which is the part most engagements skip and the part where plans usually die. He is at his best with clients who have run out of patience with their own status quo.

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Dr. Jerome Joseph

Dr. Jerome Joseph

Brand & Customer Experience Strategy

Brand and customer experience strategy. Ranked among the Top 30 Global Gurus, with ten books, twenty-seven years, more than a thousand brands and work across thirty-seven countries.

He also sat on the executive board of The Marketing Group PLC as its global head of brand consulting. When a client's problem turns out to be what the market believes about them rather than how they sell, he is who we send it to.

LinkedIn
Chris Pappas

Chris Pappas

Search, Analytics & Conversion

Forthea

Computer science, economics and philosophy, then a doctorate in formal epistemology, then a technology startup he co-founded and ran.

He treats marketing as a measurable problem rather than a creative one, which is unfashionable and usually correct. He is who we call when a client wants to know whether their marketing is working, rather than whether it looks good.

LinkedIn
Christina Psillas

Christina Psillas

Digital Advertising & Client Services

Forthea

Sixteen years in digital advertising, business development and client services, with Fortune 100 to 500 clients across technology, retail and healthcare. Branding, multi-channel campaigns, enterprise web build and search, on both the B2B and B2C sides.

Digital marketing is not something we do and we are not going to pretend otherwise, so when a client needs it, this is who they get.

LinkedIn
Courtney Jordan

Courtney Jordan

Leadership Development & Succession

Works with leaders investing in their people over years rather than quarters, which is a smaller group than it sounds.

Building a leadership bench so that succession is not a crisis, closing the gap between the values on the wall and the behavior in the corridor, and making a change outlast the person who started it. She is direct that none of this happens through an off-the-shelf program.

LinkedIn
John Gies

John Gies

Sales & Marketing for Owner-Led Business

Sales and marketing for owner-led businesses across North America and Europe, after decades in corporate America. His e-learning system is used by more than five thousand businesses across fifty countries.

Owner-led companies are not who our training is built for, which is precisely why he is on this page. When a company is smaller than our work suits, he is the better answer.

LinkedIn
Todd Horchner

Todd Horchner

Event, Video & Production

Legacy Event Productions

Twenty-five years in operations, training, marketing, video and event production.

When a client is running a sales kickoff, a training event or a tradeshow and the audio and video simply have to work in front of two thousand people, he is the call we make. Nobody notices production when it is done properly, which is exactly the point and exactly why we do not attempt it ourselves.

LinkedIn
Devin Hughes

Devin Hughes

Culture, Conflict Resolution & Change

Speaker, author and culture specialist. Twenty years on conflict resolution, generational difference and culture change, twenty-one books, and audiences in more than fifteen countries.

His work draws on positive psychology and organizational research rather than on anecdote, which matters when the subject is culture and the usual evidence base is somebody's opinion. He is generally brought in when a team's problem is how they treat each other rather than what they are doing.

LinkedIn
Sara Russell

Sara Russell

Instructional Design & Facilitation

Twenty years of instructional design and twenty years of facilitation, which is a rarer pairing than it sounds. Most people are good at building a course or good at running a room, not both.

Her model puts behavior change inside about an hour a month rather than a two-day event, with data running alongside it so a company can see whether anything is actually moving. Her framing is that you train the person in the position, not the position.

LinkedIn
Debra Sears

Debra Sears

Corporate Training & Coaching

Corporate trainer and coach across presentation skills, proposal and business writing, time management, customer service, sales and negotiations, in the room and online.

Her particular skill is picking up someone else's course quickly and delivering it as though she wrote it, which is harder than it sounds and is why she covers so much ground. A good share of the adjacent requests that arrive after an engagement end up with her.

LinkedIn
How we build the work

Everyone who builds our content has carried a number.

There is a major difference between instructional designers who learn about sales and sales professionals who know how to design learning.

We chose the second.

Everyone who builds our content has carried a number. They have pursued difficult opportunities, faced real objections, navigated uncomfortable conversations, and felt both the celebration of winning and the sting of losing. They understand the pressure because they have lived it.

That experience changes everything. It is the difference between training that looks right on a computer screen and training that works when a customer is sitting across the table.

Our proven structure remains consistent. What changes every time is what brings it to life: your deals, your language, your objections, and your real-world situations. The framework is ours. The reality inside it is yours.

The research behind what works

What we discovered 27 years ago still holds true.

A market leader asked us why it was losing share despite doing nothing wrong. The answer was simple: its competitors had improved. Once everyone became good, being good no longer determined who won.

Further research across industries revealed what separated the best: they were operationally brilliant at the basics and relentlessly consistent in delivering them. Yet they were equally intentional about creating meaningful differentiation at every customer touchpoint.

That combination, mastering the fundamentals while making the experience feel distinctly different, became central to our work.

We applied those findings to a technology company ranked last in its category for customer service. Within one year, it ranked second.

Booking

Everyone who teaches it has carried a number of their own.