What clients said, in their own words.

“I have been working with Michael for the past 10 years. He has trained and coached more than 1,500 sales people globally at two leading companies in the energy trading and mining and processing industries. Working with Michael was never a one and done, but a collaborative partnership that always starts with him deeply understanding our industry, company and objectives and tailoring the materials and training/coaching style to meet us where we are with the goal of creating excitement even with the most senior sales professionals and uplifting our value-based selling and marketing skills with demonstrable returns. He is very open to feedback and quick to change things up as needed. Michael utilizes a pragmatic, engaging and interactive approach, examples and case studies that resonate with the team and supports enablement via in-going coaching, sales team/customer specific playbooks and embedding the best practices in the chosen CRM system. I highly recommend Michael and his team - they always go above and beyond and their impact within my organizations has been enormous.”

“I collaborated with Michael on designing our worldwide account management methodology and the delivery of the associated training program. Michael is a pleasure to work with; he provides great insights and tools, is patient and considerate and delivers high quality work. He was instrumental in delivering the outcome.”

“The training received in his class is by far one of the best training sessions I have ever been to. I would love to engage in more training with Michael! The content was very applicable to my career and his teaching style was impeccable. Michael is very engaging and does a great job of challenging me to think outside of the box.”

“How many times have you gone into a leadership class thinking you wouldn't learn anything new? If you want a fresh perspective from someone who has managed teams and carried a bag, I highly recommend Michael Crain. His authentic, realistic approach to implementing new strategies and tools was refreshing.”

“I am delighted to recommend Michael as an exceptional sales trainer. I recently attended 2 of his sales training workshops and was impressed by how he delivered fresh, actionable insights-far removed from the usual recycled sales training courses. Michael challenged us to rethink traditional approaches and provided helpful techniques for effective prospecting, which immediately resonated with our team. His real-world examples and hands-on exercises not only reinforced these concepts but also empowered each participant to tailor them to our unique markets and customer needs. The result was a training experience that was both intellectually stimulating and deeply practical. Michael is professional in his delivery, and at the same time, he keeps the sessions fun, engaging, and supportive.”

“I had the pleasure of bringing Michael in to impact a new program that we were launching that had a specific focus on new customer acquisition. His insights and focus were outstanding and I was really impressed with the outcomes and feedback from my teams. I would get Michael back at any stage to continue to drive the results he helped us produce.”

“I've had the privilege of working with Michael Crain over the past four years, and he continues to raise the bar on what impactful sales training truly looks like. For this year's sales training, he led our team through a high-energy, F1 and NASCAR-themed Sales Academy that brought our winning formula to life. Michael has a unique and humorous ability to take complex sales strategies and translate them into practical, repeatable frameworks that drive real results through changing mindsets on how teams engage, communicate and win. What sets Michael apart is how he not only gives sales teams the tools, but the discipline and confidence to execute at a higher level. His approach sharpens focus on what matters most. Beyond the frameworks, Michael's delivery is where the magic and fun happens. He creates an environment that is engaging, challenging and highly relevant-ensuring that individuals don't just learn, but immediately apply and internalize concepts. If you are looking to elevate your sales organization and accelerate performance in a measurable way, I highly recommend Michael and the Predictive Wins team.”

“Michael Crain's Predictive Wins Transformational Sales training was one of the most practical and engaging sales sessions I've ever experienced. The training empowered our team by delivering three key things: a deeper understanding of the buyer's mindset, effective techniques and strategies, and an energetic, interactive style that kept us fully engaged. This wasn't just theory-it was a practical session tailored specifically to our industry. Michael's professional, yet fun and highly interactive approach made the training both impactful and truly memorable.”

“12 hours, 20+ attendees and unmeasurable lessons learned is what I've gained from my most recent collaboration with Michael. His ability to open your mind to new and different ways to improve your already tried and true approaches is what will allow the team to level-up in ways that we hadn't previously considered. His interactive, creative and fun approach to training is unique and incredibly beneficial. I look forward to future opportunities to collaborate and learn more from Michael and his team!”

“I had the pleasure of working with Michael, who brought real value through the leadership trainings he presented to several of our teams. Michael's trainings were transformative, enabling our team to gain deeper insights and foster a greater understanding of effective communication. His expertise and engaging approach not only strengthened our team dynamics but also empowered us to become better leaders. The practical strategies and techniques he shared have significantly enhanced our day-to-day interactions and collaboration. During the planning stages for our leadership training, Michael performed extensive research by speaking with key members of our team. This ensured the training was personalized and truly meaningful to our company. His dedication to understanding our specific needs made the sessions highly relevant and impactful. The trainings were interactive, which was particularly important for our team. Being in the construction industry, much of our team prefers hands-on experience and active participation. Michael's ability to incorporate these elements made the training sessions engaging and effective. We regularly look back at what we learned from Michael's sessions and integrate these lessons into our team practices. This ongoing reflection and application have ensured that the benefits of his training continue to resonate within our organization. I highly recommend Michael for his ability to create meaningful and lasting improvements in both personal and professional settings. His training sessions are an invaluable investment for any team looking to enhance their leadership skills and overall effectiveness.”

“Do you remember that first teacher in your life that really stands out? The one that not only taught you a subject, but also how it feels to want to learn and be excited to grow? Mine was Mr. A, my 4th grade teacher. I don't remember what he taught me, I just remember how I felt learning for that year. That feeling doesn't happen as an adult very often, but over the last few years it has with Michael Crain. It is rare to find an expert in any field who not only personifies what they are instructing, but also has the unique ability to teach, motive and inspire those they are instructing to be better. I have been lucky to have a lot of corporate training over my 29 years in the construction industry, but Michael uniquely sticks out not just for his presentation style, but despite being the quintessential salesman, he doesn't leave those in the room feeling less-than. He leads the discussion to build everyone up, not try to puff up his ego and prove he is the best in the room. Do your organization a favor, hire Michael to learn from the best, improve your team, and get the most value for your training budget possible.”

“Michael's delivery of the … sales enablement training has already given me the skills to calmly communicate more effectively at c-level, applying structure and strategy to forge trust in the most complex landscapes. The content is highly lucid and memorable making it so easy to gain value.”

“Michael recently came and spent two days with a number of our sales staff and myself. The preparation and tailoring to our very diverse group of minds and industry, was impressive. Keeping salesmen engaged isn't an easy task and he did it seemingly effortlessly. The feedback from the team was very positive and we were able to take away very practical approaches for sales that many of us forget while in the grind. Many thanks to Michael for helping me be a more conscious salesman and manager.”

“Some people argue "those that can, do, those that can't, teach." But in Michael's case he does both extremely well. His years of practical, hands-on "doing" is the perfect complement and necessary background to his hands-on teaching. I had the pleasure of receiving training from Michael and definitely had my eyes opened regarding ways I could improve my selling skills. Michael's teaching style is relaxed, engaging, and fun. His real-world examples brought credibility to the skills he was teaching. All personal development classes should be as enjoyable as Michael's. I hope to engage Michael's services in the future and plan to recommend him to others.”

“Michael and I were partnered together for our largest sales conference of the year in 2018. He hit a home run on tailoring his presentation to our audience and made the entire experience engaging. The feedback has been very positive and we look forward to having him back in 2019 to help us achieve our goals.”

“I recently had the privilege of learning from Michael. He was a phenomenal trainer. He provided great and impactful insight into developing a sales process for success and the skills necessary to connect with people. He made sales training fun and easy to be engaged. I highly recommend Michael to any organization that has the desire to develop and build their organization and sales team for success.”

“Very knowledgeable on the selling process and human dynamics. The course was educational, informative, quite interesting and entertaining. I would recommend him to any organization.”

“I had the opportunity to spend 2 days with Michael, his ability to mix knowledge with storytelling, everything he said was so tailored, relevant and insightful. Also, he's a great coach; I was very impressed with his ability to analyze certain behaviors and give instant constructive feedback. I highly recommend getting in touch with him. He's a great thought leader and I would definitely love to work with him again!”

“I had the pleasure to attend a 2 day workshop focused on Negotiation led by Michael. His passion, energy & experience are incredible. The lessons learned from his workshop will definitely help me further my skills not only in the workplace when I am face to face with a customer but also in my personal life. I highly recommend Michael to any sales organization that is looking to be trained in this area.”

“Michael is strongly driven by a growth mindset. He ensures an extremely rich experience of people he interacts with. He clearly stood out in terms of providing and delivering, out of the box and one of its kind curriculum on negotiation. Moreover, he holds incredible storytelling skills that further adds to his charisma as a leader/instructor. I would offer my strongest recommendation for Michael and I believe that his work will prove to be an asset to any organization.”

“What a great storyteller! Immensely grateful for having the opportunity to be part of one of Michael's training session at my work. He brings great energy and knows how to keep the team stay engaged, involved and at the same time imparting extremely useful knowledge and wisdom in his area of expertise. My expectations from his negotiation training before coming to the session were not too high but after the two days he changed my perception and made it as one of the most useful sessions for my self development. I highly recommend Michael for trainings and workshops, he does an amazing job as a coach!”

“Had the privilege of attending a two-day negotiation workshop under Michael's mentorship. Michael has shown complete professionalism in terms of content delivery, mentoring & guidance. Holds a handful of experience and confidently delivering value. Would've loved for this workshop to have been longer, looking forward to bringing those methods together into action.”

“I took a two day sales training delivered by Michael and it was probably one of the best training I've ever had. Michael uses great analogies to help drives his point across that makes easy for you to retain the information. He makes sure to include everyone in the room and challenges the team to improve on their sales skills. I enjoyed how he helped us craft prospecting emails and how he coached us to deliver powerful presentations. I highly recommend Michael to any organization that is looking to improve their sales performance.”

“I had the pleasure of spending two days will Michael for advanced negotiations training. Not only did he effectively deliver applicable and relevant negotiating tools rooted in integrity, but he did it in a conversational and entertaining way. He emphasized the importance of bringing value and creating lasting relationships with customers, which directly aligns with my professional (and company's) branding. The combination of the conversational setting, Michael's storytelling, and group collaborative exercises made the days fly by. I would definitely take more courses with him and am confident he can add value to any business.”

“From the first few minutes of our 2-day training session it was clear that Michael had done a very thorough discovery with senior management to understand our objectives and gaps in our current methods. The entire 2-day event was careful tailored to be relevant to our industry, company and culture; a very impressive accomplishment. We also had very few opportunities to work or email during the sessions since Michael kept us engaged in team exercises that guaranteed an interactive dialogue between all participants and that helped bring concept to our daily work. As a part of a Fortune 100, I dislike wasting time in training, but these 2 days were in no measure wasted. My team and I are anxiously waiting for our next opportunity to work with Michael!”

“Sales trainings are difficult for a variety of reasons. Generally, sales people do anything to get out of them. In early December, Michael delivered … the Outcome Based selling training. The lessons were tremendous and Michael's delivery help us quickly internalize the sales science and implement it into our communication patterns with ease. We recently completed Customer Outcome Selling with Michael. Again, the material is immediately internalized bc of the way in which Michael delivers the content. Thank you for creating a safely vulnerable environment for our team to learn. Your commitment and excellence shine through in the delivery of the trainings. JB”

“I recently experienced the fantastic Sales Excellence training provided by Michael and his team. Like many sales professionals I went in with a closed mind and no real optimism. Michael not only quickly changed my mindset and opinion but also that of the 70+ team that received his training. The course was dynamic, exciting, engaging and most of all extremely relevant. The skills I have taken away will not only help my performance in my sales role, but just general day to day interactions and tasks. The whole team has come away and immediately begun implementing training, and look forward to continuing the journey with Michael and the … team.”

“Just had the pleasure of participating in Michael's Customer Outcome Selling training program. Michael is thoroughly engaging. By far the BEST sales training course I've ever participated in. The tools shared will no doubt take my personal sales performance from good to great! Our company has extremely aggressive sales goals in 2017 and the techniques acquired will be both the foundation and catalyst for our team's growth.”

“When looking for a focused and experienced training partner for our sales team @ 2nd Watch, I wanted someone who could capture and hold their attention, open their minds and enable them to expand their sales skills - while not boring them with "your grandfather's sales training". Passion, expertise, and credibility are the three words that describe Michael Crain. Michael has a unique perspective on the sales process and can captivate a room of your most grizzled veterans. Michael and the team not only delivered on the goals of our training, but surpassed our expectations. Michael Crain is a talented educator, engaging from the very first moment and will be sure to impress you in your sales training endeavors. I highly recommend Michael and the team!”

“Engaging, personalized and 100% on are three ways I would describe Michael Crain's leadership. Having had the pleasure of attending two of his training sessions for two different companies he clearly understands the art and science of building relationships. His ability to hold a sales team for an entire day is a unique quality that few leaders have today. Michael has a special talent at engaging a wide range of personalities simultaneously without losing anyone or not making them feel important. The preparation he puts in prior to his engagements leads to the success of the team and his training. One notices that he spends hours understanding his audience, what motivates them, and who they are as people. It is clear the time he spends upfront creates a personalized touch to each training. These trainings may be all day or multiple days and Michael holds the ability to be 100% on every time. In part, due to his preparation but clearly because he is passionate about the success of people. If you engage with Michael be prepared to have him be all in.”

“In looking for a training partner for my sales team I wanted to find someone who could grab their attention, open their minds and enable them to learn sales skills that they would use on a daily basis to increase their win rates and set them up for success. Michael Crain not only delivered on these goals, but surpassed all my expectations. He is an incredibly talented educator with a uniquely engaging personality. Even before the first session, he did his homework on the team and our specific needs. Thus from the first minutes of the first day, Michael was able to engage the team and get them into "learning mode" very quickly. From there his use of real life examples and role playing coupled with the excellent sales techniques provided by Customer Outcome Selling had a tremendously positive impact on my team. Their feedback was outstanding, but most importantly they put these new skills to use immediately and, I have no doubt, led to sales that otherwise may have gone the other way. We continue to work with Michael and I am happy to give him a strong recommendation for any organization looking to improve the ability of their sales team to understand client drivers and win more deals.”

“Michael recently delivered an Outcome Based Account Management training session to the Logicworks sales organization. During the 2-day session, Michael used a well defined framework to link all selling and consulting activities with customer success, and helped reinforce the concept of "start with the customer and work backward". I immediately put Michael's teachings into my daily conversations, and have already noticed a higher degree of customer satisfaction and collaboration. Aside from the excellent content and delivery of training, Michael is a joy to be around. He is extremely personable, takes the time to learn about those he trains, and adjusts the course based on his audience so that it is as effective and relatable as possible. I highly recommend working with Michael, and am very thankful that my organization selected him and his group to take our sales org to the next level!”

“I recently attended another valuable sales workshop facilitated by Michael Crain. What struck me most was the relevancy of the content. Rather than just reciting textbook sales methodologies, the class focused on developing real world skill-sets employing activities such as case studies, role play, and peer feedback. Michael's ability to bring his own current-day sales experience added valuable substance to all of these activities. Like all of us working on complex mid-market & Enterprise projects, I have no time for training that does not produce both immediate and long lasting value (to us and our customers). I am confident that I will be able to demonstrate true ROI to my organization with the subject matter learned in this course. It is with this in mind that I highly endorse Michael and his team.”

“I had the pleasure of participating in Michael's professional development session as part of the SCV Chamber of Commerce Leadership Academy. Michael took the time to truly understand his audience and relate to each individual personally. Participating in this group training session was invigorating and eye opening. You'll be hard pressed to find someone with greater intuition for an individual's potential. I only regret I do not have the opportunity to work with him more frequently. I would highly recommend working and collaborating with Michael.”

“4410 - 3 - infinity. #4410 miles I travelled to attend Pathways to Grow (PTG) + Customer Outcome Selling (COS) in Miami two weekends ago. #3 full-days of tailor-made and relevant training to become much better at what we do well already. #infinity is the use of such a toolbox of knowledge. Michael is a great example of leadership in action. He transpires knowledge and transfers it to the audience in a unique way. The overall feeling after such a relevant training is great and opens all of your senses for a more challenging future. Thanks a lot!”

“During my career, like most Senior Execs, I have spent my fair share of days in stuffy conference rooms completing the latest "trendy" sales, leadership, and management type seminars. As I left the high majority of those sessions, I had the overwhelming feeling they just did not provide a great deal of personal or organizational value. I have to say that I was very pleasantly surprised by the … training content and Michael's facilitation skills. He provided two days worth of highly relevant, valuable content in a very professional, charismatic and engaging manner. I was highly impressed and would definitely recommend him and the … training curriculum to anyone considering the group for an engagement. Well done!”

“Recently, our sales team received training from Michael on current day best practices for selling. I was very thankful for the opportunity to learn about these practices as I am still very new in the industry. Michael was a great teacher and I can only hope to be as confident and client-centric as he is now.”

“Thanks for a great 'Customer Outcome Selling' session last week Michael. I really enjoyed all of the topics and I learned a lot. I would recommend any of my friends and peers to attend one of your presentations. FYI - I took one of your suggestions and ran with it. I can see the immediate results of the investment. Thank you.”

“Michael is a great facilitator who keeps the coachee's engagement level at 100% throughout. His negotiation workshop for two days while in the … Sales Academy was one of the most gratifying coaching I have received. It was an eye-opener for me on negotiation skills, behavior styles and emotional intelligence. Michael manages to create an atmosphere of positive competitiveness to inculcate behavior modification to ensure success in negotiations. It is not just a take-away for professional situations but for life. Thanks Michael!”

“Dynamic! That's the one word I would use to sum up my work experience with Michael. That one word implies energetic, engaging, relevant, productive, knowledgeable. I recently spent three days in a workshop that Michael not only taught portions of, but was instrumental in creating. The content has been developed in an organized, incremental method that attendees of all experience levels can learn from. In addition, the delivery was engaging and kept all of our attention. It really doesn't matter how important your content is if no one is listening. You can't help but listen to Michael! You just know if you mentally drift for just a second you will miss some valuable kernel! I would recommend to anyone wanting to experience a new perspective - attend Michael's workshop.”

“Michael is a dynamic example of leadership in action. He demonstrates excellent communications skills and has the unique ability to meet people wherever they are and effectively transfer the appropriate knowledge that leaves the individual feeling really good about themselves and the task at hand. Michael's interpersonal skills and his ability to think forward enable him to be a world-class strategic thinker and add value to those around him. It is simply a delight being in his presence.”

“Michael is one of the best coaches I have come across. He would take one through processes of self realization and then coach in modifying behaviors and personalities that can be truly impactful to one's career and in everyday life. His negotiating coaching sessions are a must attend!”

“Having had the opportunity to experience a training course from Michael, I can definitively say that he helped me understand what it takes to go from ordinary to extraordinary. Through our interaction, Michael helped me focus on three major improvements: 1. Be sincere: Listen to your customers and work with them to solve their needs, don't just tell them what you think they want to hear. 2. Be memorable: Using the techniques learned in the Customer Outcome Selling course, I understand how to leave a lasting impression on my clients. 3. Be clear and concise: We remember things in groups of threes, so provide a clear roadmap for what you're going to discuss for your clients, partners, and coworkers and don't ramble. Throughout the two day Customer Outcome Selling course that I attended, I experienced more "Ah Ha" moments than the handful of other selling skills courses I have attended over the last two years combined. While some of the skills seem like common sense from the outside, the nuances and information that Michael and the … team provide around those skills is where the gold is found. At the end of the VIP Course, Michael and his team even demonstrated the skills they had communicated by providing individualized gifts for each of the attendees based on the information they had gathered about each attendee. I look forward to working with my current and future teams to find ways to leverage Michael Crain and his team's expertise and tools.”

“Some background: I'm a software engineer with an MBA so you can understand that I normally dismiss "soft skill" training. Honestly, one cannot understand the benefit of Michael until one has worked in an organization that doesn't take management training seriously. I took what I got from a company that worked with Michael for granted and assumed that what he said was common sense. Why would I need training for common sense? However, I have moved on from that previous organization to a new one. The difference is night and day. It's a lot more frustrating to work with somebody who doesn't have the right training or experience. I honestly learned a lot more than I expected. In a nutshell, it's easy to take what he says for granted. To me it's common sense, but there are a lot of organizations out there that need help. I have no reservations recommending Michael Crain.”

“I attended Michael's 2 day training program on Customer Outcome Selling. It was well worth my time to attend. It provides you the framework to plug in your individual tribal knowledge to brand yourself as an expert in your field. He will elevate you to new levels. He made the 2 days go extremely fast and packed with a plethora of information to apply to your job immediately.”

“I recently had the pleasure of attending a … class taught by Michael. The class was by far the best I have ever attended. Michael had a complete understanding of the training material, communicated the course material effectively, continuously engaged everyone in the class and injected a perfect balance of humor to create an informative and enjoyable class environment. Thank you Michael.”

“My team and I attended a … course taught by Michael. Michael is an exceptional trainer. In fact one of my seasoned account managers commented that Michael was one of the few trainers with whom he connected. Michael engaged the whole team and pushed us to think at a different level.”

“Many of us have had the opportunity to attend a variety of sales training courses over the years. Personally, I can recall only 3 or 4 names of the instructors who led the courses. Today I add another to the list. Michael's passion for his work and the content offered is so powerful and immediately useful that I'm sure I will share the skills I've learned from him for many years to come.”

“Rennie is a fantastic instructor and makes virtual training just as engaging and energetic as if we were taking a training course in person. He really takes the time and extra steps to ensure everyone understands the content being presented as well as how to apply it specifically to our individual careers. I would highly recommend working with Rennie!”

“Larry is an outstanding leadership consultant. We worked together at T-Mobile serving the national business sales team. Facilitating coaching workshops for an audience of senior business leaders can be challenging for some, but his peers said these leaders valued his expertise and the new ideas for their business. One sales manager also mentioned he was very impressed with Larry's intelligence and ability to quickly assess a problem that their team had been working to solve. He has built a reputation for asking the right questions to help others self-discover the problems to solve and create the plan to succeed. A constant learner and PhD, he has a wealth of knowledge in Executive Leadership, Personal Coaching, and Assessments. Clients enjoy partnering with Larry due to his consultative approach, ability to inspire others, and humor.”

“I had the opportunity to participate in one of Jeff's training sessions (Reaching Prospects) last week. I can't recommend him highly enough. His presentation was directed to our specific market, the content was delivered in a highly professional, interactive, relaxed and fun manner. Employing a few of his techniques quickly allowed me to connect with someone I had previously had trouble reaching. If you're in sales, his "Targeted" tips will have you hitting the "mark" quickly!”

“Michael is an enthusiastic, enigmatic individual who inspires confidence and a drive to succeed in all facets of his training. I was amazed by his knowledge of the psychology behind things as simple (or so I thought) as business transactions and meetings. He delivered his training utilizing a vast wealth of knowledge, and his infectious personality spurred on our team to make choices we may have been too timid to decide, and helped conquer much of our nervousness of speaking in public. I would highly recommend Michael and his set of skills in any area of the business world, as the week I spent with him left such a positive impression on me that I will actively seek him out in the future if I want results.”

“The Michael Crain experience was hands down the best professional development course I have had the pleasure of attending. Michael enables you to look a step beyond how you currently sell, and more importantly, how you prepare yourself to deliver. I am truly glad I was able to be a part of it, and fully recommend Michael to anyone looking to hone their craft and take the game to the next level.”

“I have been in the sales world for nearly 9 years and have been through countless trainings. There's nothing more rewarding than self development. The 4 days that Ted spent at Sysco Intermountain presenting and coaching all of Sysco's sales leaders, through his customized training was invaluable and life-changing. I feel fortunate to have experienced Ted's training and I feel better armed and prepared to motivate and help improve the solution selling skills of my team. Thank you for making sales organizations better with your wisdom and plethora of knowledge in coaching, self improvement and solution selling!”

“After being in Sales Management for about 15 years, I have been exposed to many types of management and sales training programs. I have rarely been blown away by a trainer, speaker or coach and Michael did it for me and my colleagues at Activision HQ. His program featured some of the most eye opening, mind-blowing, negotiation and communication techniques I have ever experienced. He is a gifted superb trainer, always encouraging and positive, his well rounded background seasoned with an enjoyable personality makes you feel completely comfortable, and he shares amazing high level feedback that helps you to understand beyond measure. What makes Michael's seminars so unique is that the tools and resources he provides can be implemented for immediate impact on both top and bottom lines.”

“I had the privilege of attending a Brand Management Program led by the extraordinary Global Speaker, Dr. Jerome Joseph, and I am compelled to share the incredible experience I had. Over the past two years, my dedication to enhancing my personal brand led me through a journey that, at times, felt like navigating a maze with no clear exit. That was until I had the opportunity to participate in Dr. Jerome Joseph's program. This experience has been nothing short of enlightening. It's as if I stumbled upon the missing puzzle piece that seamlessly connects all the dots, transforming my personal branding efforts into a well-thought-out system and strategy. Dr. Jerome Joseph not only shared invaluable insights but also opened my mind to fresh ideas on how to elevate my personal brand across various platforms. Dr. Jerome's expertise and guidance have been transformative, and I'm ready to embrace this next chapter with confidence.”

“Ted is an extremely gifted speaker, trainer & coach. His years of experience paired with his expertise in human behavior have given him a well of highly applicable knowledge during his training and coaching sessions. I attended one of his training seminars and it radically changed my approach to customer relations in business. I highly recommend any company or individual to utilize his services for training and coaching.”

“Ted brings a unique perspective to coaching. His methods bring you forward in your seat and elicit a strong desire to be more than you were just a moment ago. It is funny how you almost feel silly for not seeing the world through his lens.”

“Larry was our Champion during a recent series of two-day workshops for our sales teams at Tradebe. Larry demonstrated his unique ability to connect with our team members and turn doubters into believers. His professional experience and insights made the content relatable and practical, and created engaging discussions and a positive learning environment. Larry's guidance resulted in a highly successful workshop. Our team members are utilizing new techniques and driving results. Thank you Larry!”

“Ted is passionate about helping sales professionals get the most out of themselves. Participating in his group and train-the-trainer sessions was invigorating, even for this 'been there, done that' sales veteran. My only regret is that I don't have another opportunity to spend time with Ted on my calendar yet. Ted took the time to truly understand our business as he prepared for our sessions. He asked lots of questions and came to the seminar locked and loaded with an in-depth understanding of our company and culture. Thanks Ted for making me and my company better!”

“As a sales manager I have had the opportunity to attend countless trainings and lectures. From the moment Ted walked into the room I could tell this session was going to be different. Ted was invited by my company to join a group of sales managers, myself included, and preview content for an upcoming sales rep training. His professional attitude along with his ability to coach and listen turned a content preview into a full blown training session for my peers and me. Ted held our attention for nearly 9 hours, facilitating some of the most robust and meaningful conversations the team has ever had. All of us walked away with a better understanding of the tools discussed along with a desire to USE them. Ted has a gift! I look forward to attending many more of his sessions and will look to him one on one for coaching opportunities in the future. Thanks Ted!”

“I recently had the opportunity to participate in a 2-day workshop that was led by Jeff. While I came into the workshop as a skeptic, I left not only confident in the content that Jeff provided, but as a better, more experienced professional. Jeff's personal experience and expertise alone would make him more than qualified to deliver quality content as well as coach others to be more successful in their sales role. What I found most valuable about working with Jeff was his ability to not only be accessible, but to allow his students access to not just pre-determined content, but to the experiences of everyone else he has coached and worked with over the years.”

“Michael does an excellent job communicating a wide range of relevant topics, practical approaches, and effective techniques spanning the sales process. He connects well with participants and provides excellent follow-up as well as addresses specific questions and issues to ensure maximum value delivered. I recently participated in one of his training sessions and found it to be the best sales training session that I have attended. While I have attended many sales training programs of varying value over the years, Michael delivered very relevant information and ideas in a manner that kept everyone engaged and learning, helping to ensure a high-value experience. His ideas were practical and useful and were applicable and implemented after the class, something that doesn't happen with many training programs. Overall, I would highly recommend Michael as well as the training he provides.”

“Not only is Jeff's workshop a fantastic way to learn some great tools for your sales career, but it is also downright FUN. All of us who attended the workshop learned valuable lessons in sales while having a great time along the way. The workshop also helped me gain perspective in my approach to sales as everyone in the room gained insights into their own career. I was very impressed with Jeff's ability to cater to each attendee, and help them work through some challenges they face in their sales efforts.”

“We have hired Michael on several occasions and additionally will be hiring him further. Michael was hired to provide Sales Training to our US, Canadian and Mexican Sales teams going well beyond the sales basics with a focus on the philosophy of selling and the "Why". Michael took the time necessary to understand our products and our market, tailoring his material to meet our requirements. Due to a combination of improved factors including our sales results, professionalism, key techniques to be successful, presentation skills and his connection to our sales team we decided to bring Michael back to present at our Annual Americas Sales and Marketing Conference and will be training more new staff. Michael's presentation in the general session was one of the highest rated sessions of the weeklong meeting. Given the results I expect to partner with Michael again and again in the foreseeable future.”

“Michael is an extraordinary combination of teacher, coach and leader. His methods create a learning environment that stimulates a desire to master the techniques he shares. The Smart Hunter course offered more than just learning another selling style. Michael's interactive course demonstrated the value of understanding your customers by asking the right questions to provide the best solutions. I highly recommend attending any of Michael's courses.”

“Michael is a wise and inspirational leader, and I greatly benefited from his mentoring at MSI. We initially met when MSI asked him to provide coaching for our executive team, and in that capacity, he did an excellent job of challenging us as a team and as a company to be even better. He facilitated a number of group discussions and exercises, joined us in our strategic planning sessions, and provided valuable one-on-one coaching. After our initial coaching engagement, we convinced Michael to join MSI and lead our customer success organization. In a very short time in that role, he made significant improvements to how that team operated and their overall morale. Since he left MSI, I have highly recommended his services to multiple colleagues in other companies, and I continue to hear about the positive impacts his engagement brings to the people he works with.”

“We hired Michael Crain and his team to help our firm develop a Strategic Plan to navigate through these challenging economic times. Michael's vast experience provided concise clarity and solid direction in our plan. He helped break down some of the barriers to concepts that had been entrenched in our organization by making us think outside the box. His extensive relationships with world class firms helped provide benchmarks from which to set goals and objectives. He helped us assign accountability to our team with the expectations to make a successful year!”

“Jerome is one of my personal favorite keynote speakers that I have had the privilege to work with. He is congruent and consistent with external and internal stakeholders; passionate, kind, prompt and 120% dedicated to his work. As his training partner, I have not only picked up tips and strategies on branding, I also had the privilege to witness Jerome in action in sales consultations with clients where I also picked up sales skills from him. He is a top-notch professional speaker, a leader who walks his talk, and a business partner anyone can rely on, even in challenging times.”

“Reflecting over the last 8 weeks of the training provided by Rennie, you have to take the time to look into yourself. The trick is to remember where you were at with your skill set and how you want to develop in a sales role. In particular, the engagement, participation and structure remained consistent through every session. Rennie's ability to capture large groups of individuals and pull them together provided a building ground. The training was fun, but focused, leaving team members wanting to commit to the next learning. In all, Rennie's enthusiasm and clear view instilled new confidence, motivation and direction in everyone that attended.”

“The training Michael and his staff provided to us a couple of months ago was extremely valuable in my "Hunting" efforts. Having brought forth some new ideas on getting connected with prospective customers in only a half day session has proven to be very beneficial for my business. I've seen improved prospecting success through new mediums such as LinkedIn, as well as better outcomes through the more traditional ways of communicating with my prospective and active customers based on his advice. Looking forward to our next training with Michael Crain!”

“I've known Jerome since 2018 when he was Asia Professional Speakers Singapore President. He continues to impress me as an amazing, authentic and exciting keynote speaker and branding professional. When you're in the room with Jerome, whether face to face or watching him from a distance, you feel his presence, his depth of thought, and genuine desire to communicate with you. I highly recommend Jerome both as a keynote speaker and as a branding coach.”

“Working with Rennie is certainly an eye opener. The way he educates, comforts and nurtures your mindset to increase the way you work to future proof your career. Rennie is easy to work with and very understanding. His model of work and thinking can be applied to any business, career path or life in general. Having been a part of Rennie's six week training courses, you will ask better questions of yourself and what makes you go from good to great! Just this week alone using the skill set we have put in place, I have opened more doors to great clientele and closed more lucrative business for my company.”

“The coaching sessions were insightful, productive, and enjoyable. We were introduced to several tools that have helped streamline negotiations. I've applied many in customer interactions with positive results. For example, in the Constellium global long-term agreement proposal, we utilized the full VBS framework, which was well-received by the customer. Additionally, with a recent client, we successfully increased the product premium (in the context of a down market) by 5c/lb without creating friction. The success of this program was largely due to Michael, who kept the sessions both engaging and effective.”

“I had the opportunity to sit through Michael Crain's sales training. Not only was the training amazing and helpful, he makes the class fun and engages with everyone throughout the training. I would recommend his training to anyone who gets the opportunity to do so. Again Michael was very helpful and I am privileged to have taken his training course. Best Wishes, Tate Stephens”

“I've engaged Michael on two occasions, and without exaggeration, he was the best trainer I have ever seen. It was truly a pleasure working with him and I hope to continue our partnership in the future. Michael immediately made an impression, when after introductions, he was able to remember the name of every participant, nearly 60 people! His excellent memory was also able to communicate relevant funny stories and personal experiences which kept the class engaged and interested. To this day, our sales team and managers use regularly the tools and processes learned in his courses. If you are looking for sales training, look no further - Michael is your guy. And, after he's trained you, you'll never have to find another trainer, because Michael is your guy.”

“I recently participated in Michael's Win-Win Negotiation training event. Excellent event and very relevant material. I found the course appealing to both seasoned highly experienced procurement professionals along with building a foundation for less experienced team members. The course gets most of its impact and energy from Michael's years of practical experience along with his passion for teaching. Very good course with an excellent facilitator.”

“I was recently fortunate enough to attend a two day class facilitated by Michael. Not only was the information relevant to my job, but the skills derived can easily be translated to life outside of sales and negotiations. After about fifteen years of sales training, with each new class being an essential repeat of the last, it was refreshing to find something new. Michael was engaging and kept my colleagues and I tuned in and attentive. I'm grateful for the opportunity to have been present.”

“Michael's instruction as a leader in the art of win/win negotiations has been one of the most valuable learning experiences in my sales career. Michael is a great teacher and is very persuasive in demonstrating the value of negotiating effectively. He has a unique ability to tailor his content towards different personalities and learning styles, and does a great job of motivating others. I would recommend Michael not only to young professionals, but to anyone interested in improving the outcome of their relationships with others.”

“As an Associate AE at the SAP Sales Academy, I receive training tailored to my industry and career path. I was very happy with what I learned in the Win/Win Negotiation training and found it to be the best training I have received thus far with SAP. Michael was a great facilitator who allowed us to explore and learn about negotiations. His tactics and advice for handling negotiations are skills I hope to implement in the future. I would be open to attending future trainings with Michael and his team.”

“As a part of the SAP Sales Academy, we receive training every day both from inside and outside of the organization. I can say without a doubt that Win/Win Negotiations is some of the best training I have received to date. Michael is an excellent facilitator who challenges us to think about negotiations with a completely new mindset. His tips and advice for handling negotiations are skills I will implement from now on and establish as my own best practices. Thanks again, Michael.”

“I recently participated in a Win/Win Negotiations workshop Michael facilitated to our SAP Sales Academy. Michael effectively leveraged his professional experience and personal stories to make the workshop extremely engaging and interactive. The feedback from the students was very positive. Many commented this was the best class they have taken. As a faculty member for the SAP Sales Academy, it was a pleasure being a part of Michael's workshop, and I look forward to future engagements with Michael.”

“I was extremely fortunate to have Michael as a trainer in my sales development program. His training was easily the best coaching session I have ever been a part of since being with my company. Michael had tremendous enthusiasm while delivering the training and was extremely knowledgeable regarding every aspect of the subject matter. He made the 2-day training engaging throughout its entirety and was patient with us as students when we asked questions. It was a pleasure attending his training, and I would highly recommend him. I look forward to attending another one of Michael's trainings in the future.”

“What a wonderful training course that we attended that was taught by Michael Crain … Automatically, you catch yourself thinking, "Another training class that you are required to attend." I can attest this was quite different due to the fact that Michael was truly ground-breaking in his approach to teaching this course. It was not ordinary because it was not just "sales;" it was geared to getting to know your customer and to learn their industry in order to gratify their needs and to promote their business to become extraordinary in their eyes. I do not want to be known as just a "sales person." Michael truly teaches the concept of being set apart from the "typical" and cultivating the concept of "consultative sales" in his daily approach. Thanks so much Michael.”

“For me, the true test of a successful sales training course is whether any of the material presented causes me to have an "a-ha moment". Michael delivered such useful and relevant material that I had more than one of those eye-opening moments. Michael's delivery kept you engaged and the topics that were covered can truly be applied on a daily basis. I am looking forward to taking what I learned into the real world and increasing my sales effectiveness!”

“How many times have you been required to take a sales training class only to wonder if they are going to get beyond sales 101? Michael Crain brings a fresh and innovative approach to selling that proves to be useful not only in your professional but personal life as well. The techniques and methodical approach that Michael takes is really beyond words. I took his class only a week ago and have already put these techniques into place and was able to get an appointment with a client that had continually pushed back on me. The process is very easy to incorporate into any selling style that you may have. I highly recommend Michael to anyone that is looking to get that extra edge on the competition or just doesn't want to come in second place any longer.”

“Wow! What an incredibly unique & genuine experience with Michael … The energy brought to the room was wonderful, especially with those early morning sessions, but not over the top. Michael kept us truly engaged & the tools provided were incredible & applicable. So nice to work with & learn from someone who lives & breathes consultative sales on a daily basis. Thank you!”

“Michael breathes new life into the "consultative sales" concept. He delivers a profound approach that separates you from the ordinary. One can't help but walk away with a sense of empowerment - you now know something the others don't. This course is a MUST for any sales professional looking to distinguish themselves from the competition. Easy to understand and incorporate immediately to win deals and grow business.”

“Michael has the right approach to sales training and coaching. He is engaging, inspiring and action and results-oriented. Most importantly though, Michael is able to make the time spent together relevant to YOU, not just a specific business industry, but YOU as a sales professional. His style is to encourage thought, provide relevant situations, and then provide feedback and skills needed to efficiently make the most progress toward revenue goals. Looking forward to more meetings to come and practicing the ideas he shared!”

“Have you ever been to yet another sales training and wondered, "What's the point, this isn't going to help me?" I have, and will admit, I was beyond pleasantly surprised with how different and relevant Michael's training was. Between his passion for the message, his knowledge and experience and not least of all, his humor, he has a way of connecting with an audience that is incredible! Combined with the knowledge that he uses the very tactics and best practices he is sharing in his everyday life and you have an educator and coach who truly resonates with those he works with. I'm looking forward to future learning opportunities with Michael and his team.”

“I had the sincere pleasure of participating in BSI's Sales Excellence training conducted by Michael. Overall I found Michael to be a very creative and dynamic instructor. The course materials included user friendly templates, which have become helpful as reference in my day-to-day sales activities. Thanks Mike!”

“Michael Crain is a genuine leader and passionate executive. He cultivates environments of open creativity, learning and accountability with a style that is very thought provoking and extremely engaging. I took away a number of great ideas to implement but more importantly, to carry on through life. It was a great pleasure to be a sponge for a few days with Michael at the helm.”

“Wow! The only word I could use to describe Michael's ability to effectively communicate, instruct and motivate. He had a remarkable ability to keep our program relevant, simple, and easy to put in action immediately. I'm very confident that with these newly taught techniques and ideas, we will see a huge return on our investment. I highly recommend Michael and the amazing services he provides.”

“I recently had the opportunity to participate in one of Michael's training courses. His delivery and passion for the topic of presentation skills were excellent. He has a unique and effective way of keeping the attention of everyone in the room. I found myself glued to every word and found each topic to be applicable in both my professional and personal life. If you are interested in improving your presentation skills, then I suggest you look no further than bringing Michael Crain in to help you.”

“I have had the opportunity to share the speaking platform with Michael on more than one occasion. His enthusiasm is infectious. He is a man of great knowledge and depth and has the ability to enlighten an audience so that they may grab hold of further success in their field of endeavor.”

“I had the pleasure of meeting Michael recently as a participant in a training course he taught. The experience was excellent, easily one of the best sessions I've been part of in over 20 years as a sales professional. His manner and knowledge quickly established credibility among the group. He was clearly organized and provided current, useful insight and processes that can be integrated into almost any sales role. If you are a manager or an individual looking to differentiate from the masses, then Michael must be on your short list.”

“I was fortunate to have been selected by my employer to attend a presentation skills workshop facilitated by Michael. Michael used the very skills he was teaching to capture and hold the attention of his audience, a diverse group of technical professionals. We are all more capable presenters as a result of his instruction and techniques. Michael, thank you.”

“I just completed a two day Presentation Skills training session with Michael. I was really impressed by him and the way he walked us through the coursework so enthusiastically. I found the material presented to be relevant and on target to the areas I need to work on. I will make good use of the methods and techniques presented in this session. Thanks Michael!”

“Michael's experience and expertise are apparent by his ability to draw others in from the beginning and keep them invested and captivated throughout his sessions. His topics were relevant and interesting and his vulnerability allowed for authentic conversations amongst our group. I would gladly recommend him to anyone interested in the topic of negotiation and building stronger teams.”

“After first receiving a referral from an industry colleague, we had Michael deliver a short session to our leadership team here at Terrapin Investments and Management Corp. Due to his relevant impact, we brought Michael back again for our GM & Director of Sales conference. This time we gave him the stage for a full day to conduct Sales and Customer Service Training. Michael presents in a very enthusiastic engaging manner that keeps everyone's attention. His expertise of fresh ideas and techniques was invaluable to our team. We all walked away with new creative tools and ideas to use to increase our hotel sales and deliver outstanding customer service to our guests. Michael is highly skilled and an excellent presenter full of enthusiasm, knowledge and creative ideas. I would highly recommend Michael Crain to help take you to the next level in Sales and Customer Service!”

“I just attended the Exceptional Presentation training which was facilitated by Michael Crain. It was the best training I have ever had! The training was well structured and all the tips are useful. You can use the skills learned right after the training. Michael was very accommodating, yet he was able to "hook the audience" so it was exciting and interactive the whole two days! I recommend everybody take this training. The training is useful not only for internal and external presentations, but it will help you acquire techniques to organize your ideas.”

“I really enjoyed Michael's Exceptional Presentations training and found it of great value to myself and our company. The training session was extremely thorough and Michael answered all of our many questions. I would definitely recommend the course. I had no idea how the two-day training passed so quickly. I really enjoyed it!”

“I recently attended a two day training session presented by Michael, and found it to be some of the best training I've attended. Michael presented with exceptional enthusiasm and expertise, and provided numerous insights that were clear and extremely valuable. He shared a tremendous amount of knowledge with us, and in a way that allowed us to see its value and begin applying it right away. He skillfully helps everyone feel comfortable with the material, while at the same time pushing us out of our comfort zones to take on new skills.”

“I strongly recommend Michael as he is a great instructor and facilitator. He draws in all participants and guides them through each step of his training session, and while sometimes stressful, he makes you feel at ease, and eager to let down your guard and allow full participation.”

“It has been a pleasure to know and work with Michael. He is a very dedicated and passionate person. I would highly recommend Michael for serious consideration for any opportunities that come his way.”

“I would highly recommend Michael's training program to any company looking to take their business development activities and deal negotiations to the next level. I found Michael to be one of the most engaging, articulate, and thought-provoking presenters that I have ever had the pleasure of meeting. Michael did an excellent job of connecting with every member of our team and created an energizing and inviting atmosphere in which to learn. Michael is a gifted speaker, and I found the concepts he presented to be incredibly valuable. I would not hesitate to take training from Michael again or to recommend him to others.”

“This is the 3rd occasion I have asked Michael to come in and train my sales teams, and each time it just keeps getting better and better. The feedback given to me speaks for itself: "This is hands-down the best sales training I have ever attended." If you are looking to provide your sales teams with relevant, useful and proven techniques that will elevate them to the next level, then Michael should be your next call.”

“I recently attended a two day seminar presented by Michael. After 20+ years of successful selling, I do believe the concepts presented by Michael will help me improve performance not only as a sales professional but also as a sales manager.”

“I recently attended a two day training session of Michael's and I came away impressed with not only the content of the session, but how it was delivered. Michael was able to give me actual real world scenarios and how I could apply them to both managing myself and my team. His style is engaging and most of all real; you know he's walked in your shoes. If you get an opportunity to attend one of Michael's sessions, make sure you take it. It will be time well spent.”

“Michael has been working with my leadership team and myself for the past four months. We have covered topics like pipeline creation, coaching, social selling and everything in between. Michael is a true professional and he has successfully transferred a tremendous amount of knowledge to my team and myself.”

“I recently had the distinct pleasure of attending one of Michael's sales training courses. Admittedly going into the training I was less than excited; how much different from other trainings would this really be? Just another one to check off the box? I was in for a treat. Michael showed an enthusiasm for what he does unparalleled to anyone else I have ever met. His mastery of the subject matter was so well refined that he could ebb and flow his way through negotiations effortlessly. I was witnessing an artist doing what they love to do. It was his enthusiasm that has me rejuvenated about my own job and has me looking at it through a whole new lens. In a matter of a few days, Michael has moved to the top of the list of people who I would attribute to helping shape my professional career. Truly a standout.”

“It's been said that "a leader is someone who knows the way, goes the way and shows the way". I've found this to be extremely true of Michael Crain and the recent training he delivered to our team. Michael has a natural ability to communicate concepts and ideas in a way that allows you to immediately see the value and want to implement them. He models the very sales skills he teaches and instills in you the confidence that you can and will be a better sales leader by learning and adopting his principles. I highly recommend Michael for any sales training and look forward to learning from him in the years ahead.”

“Michael and the information he shares is relevant to anyone's journey in managing people. Mentors and coaches are plentiful and all of them have something to say, but many times the content is lost in too much fluff. Michael was concise while teaching with grace and charm. The information was not just practical, but also applied by Michael during the seminar. Goal setting, measuring results effectively, and a style of negotiating and communicating that allows a positive response from clients and coworkers. Thank you Michael for the school of thought and sharing practical applications that I can use now and in the future.”

“Michael's expertise and dedication to the art of salesmanship shines during his Prospecting and Consultative Selling Course, allowing the individual to refine, to focus, and to leverage their expert sales skills. I would recommend Michael's workshop for the individual ready to take the next step towards sales mastery, or to the business ready to equip their sales team with the tools needed to outshine the competition. Michael's personable approach allows for a smooth flowing workshop where participants stay active during peer to peer break-out sessions and during invaluable group feedback sessions.”

“The value of getting trained from Michael is immense. His insights are clear, thoughtful and refreshingly simple. He brings a lot of expertise and new ideas from various fields thus providing a much broader perspective. As an added bonus, he is a great motivator that gently nudges you to go beyond your limits.”

“Michael has a very driven dedication to customer satisfaction and adding value in every service he provides. He has provided an outstanding contribution to our ability to create and deliver exceptional presentations to our clients. His strategic direction not only provides our company with a competitive advantage for winning accounts and maintaining our customers, but helps each employee he comes in contact with to better themselves. I highly recommend his service and consultation.”

“To say I enjoyed learning through Michael's Sales Excellence class would be a gross understatement. I had the privilege of attending Michael's class and through his warm, professional, and personalized approach I was able to walk away with a plethora of practical ideas on how to be a better sales person. Being able to fine craft my delivery, style, and way of thinking as a sales person was a major take away from this class. Michael is truly an expert in what he teaches and does so in such a captivating and interactive way. The lessons I learned through Michael will serve me long into my professional career as well as my personal life.”

“Dare to be different! Yes it is easy to say but hard to do in a world that is full of crazy slogans. I had the great experience this week in a training session with Michael Crain … Michael has a great talent for delivering a coaching message that is very complex but can be processed in three key steps. Work the process and you will find success. I am so confident that Michael will have a positive impact on your company that if you truly give him an opportunity he will exceed your highest of expectations.”

“Participating in Michael's leadership programs has been a game changer for me professionally. His inspirational and engaging approach has accelerated my ability to impact my team, and most importantly, the performance of my business. In 15 years of enterprise software, I have been involved in a countless number of sales enablement programs, of which none have provided me with the real world experience and refreshing approach that Michael has to offer. I would recommend Michael's sales expertise to any leader that is building a high performing team.”

“Life truly is a boomerang. What you give, you get. I've had the pleasure of meeting Michael and being a participant in his Sales Excellence Class, and his demeanor, his actions, his storytelling, his teachings, and how extremely busy he is, make me feel that he is an exact image of that quote. In the business of sales we tend to only think about our quota, money, what's in it for me. When most of the time if we just thought about how we can truly give or do something sincere, and sometimes not even business related, in time it will come back to you tenfold. Michael, thank you for reminding me that you have to give in order to receive. Highly recommend working with Michael Crain to help you keep things in perspective and to remind you that in any relationship it has to be a win-win, and in doing so you can really separate yourself from the competition.”

“Michael provided sales training to our team and succeeded in helping us all realize the importance of customer focused selling. His process is thorough, well-thought out and extremely effective. He immediately connected with the team, provided relevant examples and outlined a process that will drive substantially better results than our current approach.”

“Michael is an unbelievable communicator who passionately connects with clients from the beginning. My sales team received tremendous value in Michael's innovative techniques. I would recommend Michael's sales expertise to any leader that is building a high performing team.”

“Walking into the room, I was still half skeptical about investing 3 days out of the work week to attend a sales training course. I was convinced the course would be much like the monotonous and monotone, rudimentary, watching-paint-dry, scripted sales courses I had attended numerous times in the past. That was until the first 25 seconds after Michael began to speak. And boy, could I have been any more wrong. What impressed me the most about Michael was the way he was able to bridge the gap between theoretical strategies and real life applicability, which in turn made applying the newly acquired knowledge much more meaningful and smooth. He wasn't afraid to share his own setbacks on different things he's tried, and would even give credit to his sources. While there may have been a few ideas mentioned during the 3 days that I was previously familiar with, the way it was presented and unwrapped really made me think much further and deeper about those topics. He is a true master of his craft, who was able to really challenge my critical thinking skills and I'm proud to say has furthered me on my path to success. Anyone can be good, so reach for great.”

“I have had the honor and privilege of training with Michael now for the past two years. His insightful and engaging nature is one of a kind. The trainings connect with each and every team member, creating authentic camaraderie and perceptive ways to move the team to accomplish tasks effectively and efficiently, always keeping a step ahead of the competition. Michael has a sound understanding of what will drive a business to success and how best to accomplish the undertaking.”

“I have worked with Michael through numerous sales, negotiations, and presentation training programs. Michael is a true professional at what he does with a wealth of knowledge on these topics. I look forward to working with Michael in the future and would highly recommend him.”

“Michael has a genuine passion for helping organizations and people obtain the next level of excellence, whether it is in the fields of customer service, sales or personal growth. Michael's highly interactive sessions provide best practices that apply to all areas of business. Michael took the time to truly study our organization and provided spot-on engaging sessions that motivated and gave us immediate tools to put into action. The investment we made was beyond time well spent; it ignited a stronger desire to improve in many aspects that will pay great dividends for those who attended. We will continue to involve Michael's training sessions with our organization for years to come.”

“When my supervisor first told me I had a training class to attend, my first reaction was that it was going to be a complete waste of time. "I used to design, write and train sales professionals for years, what could this guy teach me that I didn't already know?" It took about 15 minutes for Michael to make me realize what a fool I was for thinking that. I have been in sales training classes before, but by far this one was different. This class not only changed my perception of sales and sales process, but life in general. Since this class, I have been more motivated, more confident and more patient with my 3 boys, and this wasn't even a class about rearing children. Michael truly has a gift, and when he tells you he is addicted to helping people better their lives, it's not a sales pitch. I was amazed at the way Michael presented the information and kept you interested and focused the entire time. I have a new outlook on the way I sell, the way I conduct business and my life in general.”

“I recently had the privilege to attend a training seminar Michael Crain did for our company and I walked out of the class amazed at the level of professionalism and business knowledge Michael possesses. Michael is the industry leader in his field and I am proud to have attended his training and would recommend him and his training to everyone in the sales industry. It's a game changer!”

“Our organization has been a third party client of Michael for the past several years. I found his approach to training to be consistently informative and personal, tackling all questions with certainty and conviction. He is dedicated to learning as much as possible about our business so he is able to deliver great perspective and information to all personnel he comes into contact with. Besides being informative, Michael is a take-charge person who is able to present creative ideas and communicate the potential benefits. He has successfully given ideas to our new and tenured sales staff to help develop several marketing plans for our company that have resulted in increased revenue. The new revenue was a direct result of the sales and marketing ideas implemented by Michael's training. I highly recommend Michael Crain's training courses for all levels of employees.”

“The information presented in Michael's class was very good. However, I don't think it would have been nearly as effective coming from anyone else. Michael is a phenomenal speaker and has a unique way of capturing your attention and keeping it.”

“Michael's seminar opens new, easy to implement concepts for improving contact with clients and delivering unique differentiation from competitors. Seldom after a training course do I begin to implement the strategies that I just learned; in this case I am doing so on the plane flying home.”

“Working with Michael through his 1 day workshop was an exceptional experience. 1. The time went very quickly vs. any other training I have attended. 2. The subject matter was not only relevant but also thinking into the future. 3. His insight into the use of the tools will be used daily as it helps me evolve. Look forward to following up on some of his "homework" assignments.”

“Michael is a superb trainer with an ability to teach sound sales principles and develop quick interpersonal skills. I highly recommend him and his team for any sales organization looking to improve their sales results.”

“Thank you for an amazing day of training! I can't remember when I enjoyed a day long training so much, or when I've taken away as much.”

“I recently had the opportunity to attend training led by Michael Crain. I can honestly say this was the best pure sales training I've attended. Michael teaches new and relevant content that you can immediately take away and use in your daily interactions. I was really impressed with his tools for using LinkedIn to connect with people and I would highly recommend his training to anyone. Thanks Michael, you have inspired me.”

“I recently attended a training program led by Michael Crain. Mike delivered a thought provoking and exciting session. He arrived at our offices with his homework done! He immediately set the tempo of the next 2 days by delivering an attention grabbing story and the pace picked up from there. Almost immediately, I was able to take the concepts from the training sessions and put them into real world situations.”

“Michael was brought in to develop the sales culture to one of value based sales and increase effectiveness of the sales force. His high energy and relevant examples sparked a fire and began the transformation to a solutions based consultative sales force. Michael was able to engage a senior level of commercial staff over two days, creating a sense of urgency and motivating the participants to rethink how they win. The sessions added value and he would bring similar value to other organizations. Highly recommended.”

“Michael recently delivered a vibrant, on-site training program for my sales organization. His research of my team paid off in a big way. The pace of the class moved quickly and captivated everyone's attention with a compelling curriculum. Michael's theme centers around bringing to life the best all of us have to offer, tailored to positioning our complex business solutions. Within a week of the class, we have several clear examples of applying Michael's best practices, with positive results. We anticipate working with Michael for the long term and reaping the rewards of the relationship.”

“Michael is all about mentoring business professionals on truly connecting with their client's most intimate needs. His methodologies and delivery of them are relevant, timely, and effective. Michael's approach is an absolute "must have" for anyone in business who wants to achieve true greatness in their profession.”

“900/0/10. As rehearsed, I put to use my new presentation skills within 2 hours of your closing class remarks. Let me set the table. Hours after completing class, a colleague and I had a dinner meeting with a challenging client. We are being pushed out and displaced by a competitor. We shared social conversation, finished appetizers, had ordered dinner and I began the business dialogue with "I have three numbers rolling around in my head, 900/0/10". Dinner was served and I put the business talk on hold. We finished dinner, the client ordered dessert and immediately asked, "900/0/10, what are you talking about? Tell me more, I like the sound of zero." Audience seized! The rest is history. The meeting was a terrific success and the client agreed to a meeting next week to hear our story. S.M.A.R.T. worked as advertised.”

“To ensure that GE Healthcare IT's customers are at the center of all we do, our senior leadership recently invested in training to both embed core principles and help commercial leaders link them to real business issues facing our teams. To this end, we worked with Michael Crain in a highly engaging workshop. Michael is a superb trainer with a keen awareness of room dynamics; he skillfully drew our teams deep into each topic, as we explored approaches designed to enable our sales teams to reach even higher levels of achievement.”

“When I was first told by my sales manager that we needed to block two whole days on our calendar for sales training I thought, another waste of time. Completely the opposite. Michael's training is very pertinent to today's sales hunters. His presentations were spot on and I loved how he incorporated personal development into the mix. If you can show up with a good attitude, consistently, over a long period of time and start implementing some of Michael's strategies you will find success. Thanks for an enjoyable two days!”

“Michael conducted training that I found extremely valuable. He demonstrated a high level of expertise and his presentation was clear and immediately actionable. His style was open and inviting to questions and he expressed appreciation for them. Michael is an extremely sharp and smooth presenter. I truly appreciated the level of class participation. Instead of bombarding us with tools and then expecting us to provide a full presentation the next day, he involved us constantly during the training. You stay engaged during his training and end up using the techniques the very next day.”

“Up pops the meeting reminder that I have two days of sales training with some guy named Michael Crain. As I close the reminder my mind becomes narrow with thoughts of lost productivity and here goes another seminar about the pop psychology of selling. Well I am here to tell you, after 2 hours of listening to Michael Crain my narrow mind opened wide with the realization that this is no ordinary sales training class and this will be time well spent. I want to tell all sales people that Michael Crain's sales training has ignited a fire inside of me to strive to become not a good salesman but a great salesman.”

“I recently had the pleasure of completing training with Michael and felt compelled to recommend him and his company. I have attended many sales training classes in my career and was impressed with Michael's approach. It was current, relevant and insightful. His knowledge of the current selling market, modern tools and blend of solid fundamentals was spot on for the sales environment. I would highly recommend Michael to all sales professionals who want to achieve excellence beyond their current pace.”

“All I should write is that Michael Crain opened my eyes to new and extremely helpful sales training tools over the past year and a half, but that wouldn't be enough. Michael is an unbelievable sales coach. I was able to attend three different sales training sessions led by Michael with BSI. His sessions are engaging, informative and extremely helpful. Michael weaves practical business experience into each and every workshop. I highly recommend that if your organization is interested in training your sales team, you hire Michael Crain. You will not be disappointed.”

“I would recommend Michael to anyone and everyone looking to increase their sales, with the exception of our competitors, because he is just that good. The techniques that he teaches are different than your typical sales training and his format forces all the attendees to be engaged and participate. Even a senior sales team would benefit from the current day best practices he offers that truly separate you from your competitors. While the goal is always progress not perfection, I promise that dealing with Michael will bring you much closer to perfection in a hurry.”

“Michael, I just wanted you to know, I have used your "SMART" technique on my last three training classes and I am loving it! It really seems to work. It's pretty tough to get the attention of your audience, and I teach a bunch of different classes, but this is working great! I have to work out different opening "seize" lines for each class, but it does work. Thank you!”

“Michael's exceptional knowledge and insane depth of caring about my success, and me as a person, always produces results far beyond my expectations. After every encounter with Michael, I don't walk away with just valuable information and an unwavering direction for my goals, I walk away fueled with a unique internal drive to succeed and be the best at whatever I do. Jet fuel. Thank you Michael for another productive evening!”

“How valuable is your time? If you are serious about improving your communication skills with your clients and truly surpassing your expectations, then you need to engage in training with Michael Crain. Employ realistic strategies that set you apart from other sales professionals in a natural and seamless fashion. My presentations are stronger and more engaging, drawing the clients out of their comfort zones and engaging them in what I have to deliver. My training with Michael has been extremely valuable and really changed and improved how I open, deliver and close business.”

“It was my privilege to work with Michael as he coached us with sales training and development. Michael has true passion and enthusiasm for what he does and we all enjoyed his training. He taught us techniques that have already shown results and I highly recommend his services!”

“Most sales training videos miss the mark in regard to being practical. Michael Crain's clips are highly valuable within my day to day activities.”

“Having worked with Michael on multiple occasions I can say first hand he brings relevant insight to help me and others reach our next level of excellence.”

“If you want state of the art training, Michael is the one to get the job done. Not only was his training informative, but there was never a dull moment. You will walk out of his class wanting to share the knowledge you gained with others.”

“Michael is different. Michael stands alone from the crowd. His innate ability to draw logic and parallels to real world environments makes his tutelage invaluable. I tried to absorb every element that he put forward in the short time I had with him, and have seen real and tangible results from doing so. Rather than walk away with "the single nugget" provided by most trainings, I have walked away with a new and effective approach. I reference Michael's materials on a weekly basis; an unheard of practice for any sales professional. Bravo Michael.”

“Michael's SMART Customer Service training is one of the best workshops I've ever attended. He delivers highly relevant content in an engaging, impactful way. His methods have transformed the way we communicate in our organization and it has contributed significantly to positive cultural changes. I only wish everyone in our organization could have taken Michael's workshop.”

“Michael's energy, coaching skill, and presence made a lasting impression and inspired our team to seek higher performance. He not only delivers a relevant structure for long term improvement, but presents it in a way that inspires the audience to make lasting changes. He emanates a passion for progress and excellence that is contagious.”

“I was impressed with Michael's ability to "synch up" with our team at a small real estate development company. Although our company is in a specialized niche business, Michael was able to quickly customize and adapt his training techniques and content to our business model. He is a consummate professional who earned our respect and trust over the course of our 2-day seminar. My colleagues and I all walked away having learned much more than we anticipated, and we all had a great time doing it.”

“Michael has a real knack for being able to "zero in" on key areas of accountability that drive tangible momentum within the sales team. His exemplary story telling, timely mentoring and active coaching style make him a real pleasure to work with in pursuit of sales excellence and improved performance.”

“Michael has left many impressions upon me that will forever be life and career changing after completing his coaching sessions. His words echo throughout my day and I find them both inspiring and motivating. I have been entrenched in the world of coaching and presentations for many years and found his knowledge, ability, conviction and skill sets to be amongst the highest of all my experiences and trainings. Michael's coaching ability comes through effortlessly and flawlessly through stories, systems, actions, curriculum, and passion. Michael has raised my consciousness and standards in many, many ways.”

“I'm delighted I attended Michael's "Exceptional Presentations" seminar last month. He is a great motivator and story-teller. I highly recommend his work.”

“When hiring a new vendor you always have concerns, especially when the service is targeted towards management. Michael delivered a superb workshop on Exceptional Management skills within our construction company. He takes the average class up a few notches to build the bridge between understanding what a skill can do and how to apply that skill every day in the workplace. He received great reviews and I look forward to having him back.”

“Michael was the guest speaker at a meeting of the Association of Women Entrepreneurs that I recently attended. I was impressed on several levels: 1) he immediately engaged the audience with story and humor, 2) he brought to life concepts for self improvement in a way that will help me coach my own team, and most important, 3) he gave me an extraordinarily practical framework for taking my own business to the next level. This framework, Michael's SMART Strategy, is the most relevant approach to business planning and goal achievement that I have seen in many years.”