Make it last
Used badly, AI helps you sound exactly like everyone else, faster.
Your team changed how it works. We build that into the tools they open every morning, so the prep, the follow-through and the paperwork run the way your team decided they should.
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The tool amplifies whatever you already are.
Prospecting emails are better written than they were two years ago, and more of them are arriving. They are also converging. They are better written because a model wrote them, not because anyone did the research, and a buyer works that out a few minutes into the first conversation.
This is the same trap as great marketing, which in many cases only expedites getting the market to know who you are not, even quicker. Volume and polish get the phone to ring. Then the first real conversation happens and the buyer thinks, this is not what I thought you were.
So the question is never whether to use AI. Resist it and you get left behind. The question is what it is amplifying.
Chris Resch leads this work for us.
Before he was part of Predictive Wins, Chris hired us to train his sales team. He came back years later to build the technology side of what we do. That history is why this pillar works: he builds around how a team sells, not around what a tool happens to be capable of.
Chris has invested more than 25 years helping organizations harness data, cloud technology, and now AI. As a member of the original AWS Professional Services team, he led the industry's first large scale enterprise AWS migration for Condé Nast and was named AWS Professional Services Person of the Year.
He later served as Chief Revenue Officer at 66degrees, where he led the Google Cloud practice and more than doubled revenue in consecutive years. Today, he leads Strong Tide AI alongside his work with us.
We do not pretend to match Chris's technical expertise. He is far enough ahead in this space that competing with him would be foolish, so we leverage it instead. Could we fake it for a while? Perhaps. We would rather deliver the real thing.
“I wanted someone who could capture and hold their attention, open their minds and enable them to expand their sales skills, while not boring them with ‘your grandfather’s sales training.’ Michael and the team not only delivered on the goals of our training, but surpassed our expectations.”
Chris Resch · then EVP Cloud Solutions and Sales, 2nd Watch
Four things, once the line is drawn.
Most AI projects spend their first months finding out what the process actually is, and that is where they stall. Everyone describes the work differently, nobody wrote it down, and the tool ends up pointed at a workflow the team never agreed on. Automating that does not fix it. It scales it.
A team that has been through our training is past that. They already decided what a good outcome looks like, what gets escalated, and where the line falls between the work only people can do and the work that just eats their mornings. Reading the person across the table, knowing which deal to walk away from, telling someone something they do not want to hear: that stays with people. The research, the notes, the prep before a call: that is overhead. Drawing that line is the whole design problem, and it is not a technical question.
Two weeks of mapping
Applying that line to the tools your people use every day, ending in a prioritized plan and a shortlist of what is worth building.
Building it
With your people alongside us so they own it after we leave.
Coaching and workouts
So the fluency spreads past the people who were in the room.
Senior judgment on call
Kept available for vendor selection, architecture calls and the decisions that do not fit inside a statement of work.
Not all of it is new technology. A team can agree a standard in a room on Thursday and lose most of it by the following Wednesday, because the system they actually work in does not reflect the thing they agreed. So we also train teams on their CRM, on the one they already have rather than the one somebody should have bought, which is unglamorous work and is where a great deal of the value quietly leaks away.
Some of this we run as a Predictive Wins engagement. Some of it goes straight to Chris and his team at Strong Tide, and we say which is which on the first call rather than after you have signed something.
A test you can run this afternoon.
Our test for a first-contact email is blunt:
That email could not go to anyone else.
Take the last prospecting email your team sent. Delete the name and the company. Could you send it to someone else on the list? If you could, the research either did not happen, or it happened and never made it into the email.
The subject line and the first line are where this shows first, and they are the two lines a buyer actually decides on. AI can write both. The question is whether what it wrote could have been written about anyone.
Why we usually suggest the other order.
This fits a team that has just changed how it works and wants the change to outlast the quarter. It also fits a company where the AI conversation has started and stalled: a pilot that never reached production, three vendor pitches and no way to judge between them, or a leadership team being asked for an AI strategy nobody has a basis for yet.
Plenty of companies arrive here first, and it is worth saying plainly why we usually suggest the other order. It is not a sales reason. An AI build has to be pointed at something, and what it gets pointed at is how your team actually works. If nobody has agreed what a good outcome looks like, what gets escalated, or which parts of the job only a person can do, the project spends its first months discovering that instead of building. The training is what produces that agreement, which is why it is cheaper and faster to have it first.
That is a recommendation, not a gate. If AI is the problem in front of you now, we start there, and Chris takes it directly.
Book a call.
The first call with Predictive Wins is free and runs twenty-five minutes. A conversation about where the team is now, and where it could be even better.
We don’t get paid for second place. Neither do you.
Accelerating your ability to earn the market share you deserve.